Product Launch Campaign

Role:
Concept Development • Creative Direction • Campaign Storyline • Content Production

Challenge:
The PIXBAR® G2 Series marks the next evolution of Cameo’s successful LED bar line — reengineered for ultimate flexibility, creative modularity, and outdoor reliability.

The challenge was to communicate a technical upgrade (RGBWAUV LEDs, IP65 certification, modular connection system) through a campaign that feels fresh, modern, and inspiring — appealing to lighting designers, set technicians, and visual artists alike.

How do you turn a linear light bar into a creative statement?
By showing that it’s more than a fixture — it’s a connector of ideas.

Idea:
The campaign idea centered around the message:

Redefine your connections.

A statement that works on two levels:

• Physically, through the PIXBAR G2’s new connection system that allows multiple bars to be seamlessly combined in vertical or horizontal configurations.

• Creatively, through the connections that light enables — between spaces, moments, and people.

The campaign portrayed the PIXBAR G2 as a tool of creative connection — uniting modular design, precision, and artistry.
The visual language revolved around structure and flow, inspired by architecture, motion, and light geometry.

Execution:
To visualize a product designed around connection and modularity, we created a fully 3D-generated product film — merging motion design, dynamic lighting, and technical storytelling.

The animation showcased the PIXBAR G2 in constant transformation: bars connecting, rotating, and stacking in fluid motion, symbolizing infinite configuration possibilities.

The sound design reinforced the theme of connection — abstract, rhythmic, and mechanical — matching the motion of the light bars as they built structures of energy and form.