Adrian Lubkowitz is a Creative Director and Brand Storyteller with a passion for transforming complex ideas into emotionally engaging and strategically impactful brand experiences.

An award-winning creative leader with over 15 years of experience in brand communication, creative strategy, and digital transformation — including more than 8 years in leadership roles across FMCG, automotive, technology, and lifestyle industries.

Recognized with Cannes Lions, Euro Effie, and Deutscher Mediapreis, Adrian combines creative excellence with strategic vision and a forward-thinking use of AI-enabled processes that enhance creativity, efficiency, and measurable brand impact.

At Adam Hall Group, he played a key role in the company’s creative transformation — redefining its storytelling approach and elevating brand expression across eight global brands. Under his leadership, the group produced 3,000+ content assets and 20+ product launches per year, contributing to 60% revenue growth over five years.

Previously at Emma Sleep, his creative direction and storytelling leadership supported the brand’s international expansion on its path to Unicorn status.

As a leader, Adrian inspires teams through clarity, trust, and creative ambition — fostering a culture of innovation, curiosity, and accountability. His work spans collaborations with global brands such as Nike, Lufthansa, Telekom, Red Bull, Unilever, and Ford, positioning him as a creative leader who connects storytelling, design, and technology to build emotional resonance and sustainable brand growth.

Awards

Deutscher Mediapreis

• 2019 – Best Media Strategy Regional – BEAM

• 2014 – Best Media Idea TV – Sky

• 2013 – Best Media Strategy – Nike

Plakativ

• 2019 – Bronze – Best Media Strategy – Lufthansa

• 2018 – Gold – Best Media Strategy – Lufthansa

• 2017 – Gold – Best Media Strategy – Lufthansa

• 2016 – Innovative Use of Media – Lufthansa

• 2014 – Best Media Strategy – UPI

• 2014 – Audience Award – UPI

• 2014 – Gold Connection OOH – Ford

EURO EFFIE

• 2013 – Silver – Integrated Campaign – Unilever LÄTTA

EFFIE

• 2013 – Silver – Integrated Campaign – Unilever LÄTTA

Cannes Lions

• 2013 – Bronze – Branded Entertainment – Sky Media

kurzundschön – WDR Special Category

• 2008 – Winner – International Young Talent Competition for Commercials,
  Motion Design, and Short Film

• Special category of the WDR – “Summer in the City”