Product Launch Campaign

Role:
Concept Development • Creative Direction • Campaign Storyline • Film Direction • Content Production

Challenge:
After the success of the OPUS X PROFILE, Cameo set out to redefine what performance and precision mean for modern stage lighting.
The task: develop and position a new flagship moving head that not only dominates with raw power but also demonstrates control, versatility, and artistic precision.

The campaign had to communicate this incredible output — while showing that this fixture is as smart and refined as it is strong.

Idea:
The creative idea centered around the claim “Power Beyond Limits.”
It’s more than a technical statement — it’s a promise to lighting designers: unleash your creativity without compromise.

The campaign visualized power meeting control — the OPUS X4 PROFILE as a precision instrument capable of shaping light with surgical detail.
Macro visuals and high-contrast imagery highlighted its 182 mm front lens, 5°–55° zoom, and dual rotating gobo wheels, while cinematic motion sequences symbolized its ability to transform energy into art.

The message: This isn’t just about brightness — it’s about boundless creative potential.

Execution:
Visually, the film adopted a “power-in-motion” aesthetic: energy beams, lens reflections, and kinetic camera moves symbolized raw performance controlled with precision.

The OPUS X4 wasn’t just shown — it was unleashed.