Product Launch Campaign

Role:
Concept & Slogan Development • Creative Direction • Campaign Storyline • Shoot Supervision • Content Production

Challenge:
LD Systems set out to introduce the ANNY SERIES, a portable, battery-powered all-in-one sound system designed for creators, performers, and musicians on the move.

The challenge was to communicate mobility, simplicity, and professional sound quality in one unified story — appealing equally to musicians, fitness coaches, wedding entertainers, and event hosts.

The product needed to break free from the typical “speaker” narrative and inspire people to see every location as a stage.

Idea:
The campaign revolved around the empowering message “Turn any place into your stage.”

It celebrated the idea that performance has no boundaries — whether it’s a rooftop, park, beach, studio, or backyard, ANNY gives you the freedom to perform anywhere.

We translated this concept into a location-driven visual world, showcasing diverse real-life scenarios that symbolized creativity without limits.
Each scene emphasized how ANNY transforms ordinary places into moments of connection, expression, and sound.

By merging lifestyle storytelling with product demonstration, the campaign connected to all user groups — from professional performers to spontaneous creators — under one emotional and inclusive idea.

Execution:

The visuals were built around endless stages — musicians performing on rooftops, fitness instructors in parks, singers at weddings, and spontaneous gatherings outdoors.
Color grading, lighting, and motion emphasized freedom, personality, and discovery, aligning with ANNY’s four expressive colors: Stage Black, Pure White, Urban Grey, and Adventure Green.

Across social, web, and trade channels, short video loops, motion stills, and modular product shots extended the campaign into a consistent multi-platform experience.
The message stayed simple and universal:

“TURN ANY PLACE INTO YOUR STAGE”